Event Organisers

Suggestions for Increasing Online Registration

Tip #1: Web Site

Publicise your Web site address on all print materials. Your Web site should be the focal point for
all advertisement, marketing, and communication to potential registrants.
     bullet Make it user friendly
     bullet Provide clear links to online registration
     bullet Use online registration Web buttons
     bullet List online registration link on homepage as well as the registration page
     bullet Update the Web site with all new and exciting information

Tip #2: Web Button

The use of one of these Web buttons is a quick, convenient way to capture the registrant’s
attention.


(To save these to your computer, simply right-click on a button and choose "Save Image As...")

The Web buttons should link directly to your online registration form.
     bullet Draws attention to online registration
     bullet Creates a direct link to registration
     bullet Makes it easier to find than offline entry form
     bullet Put the Web button in multiple places

Tip #3: Online Registration First

Listing online registration first makes it the primary means for registration and validates the
importance of the registration method.
     bullet Saves time
     bullet Data is inputted automatically
     bullet Shows people it is the primary means of registration
     bullet Targets the registrants at the point-of-interest

Tip #4: Email Collection

Email is the key to a successful online registration campaign so gather email addresses at every
opportunity. Ask for email on all forms and drive people online with surveys and e-newsletters.
     bullet Great way to contact participants year after year
     bullet Free form of communication
     bullet Helps you grow your email database creating a larger pool of potential participants
     bullet Catches people at the point of interest so they can take immediate action
     bullet Capitalises on viral marketing so people can forward information onto friends and family
     bullet Multiplies access to your event

Tip #5: Advertising

Integrating online registration into your advertising campaign will help spread the word and drive
online registrations.
     bullet Promote event Web site on all materials
     bullet Mention online registration as a an option on all print materials
     bullet Encourage people to visit your Web site
     bullet Create a mature broadcast email campaign
     bullet Make email a mandatory field